Blueprint: Integrate Wingfield into your membership framework

Here is how a big franchise integrates Wingfield into its club offering.

The Pickleball franchise The Picklr has developed wonderful strategies to integrate Wingfield into its membership and coaching programs, helping members to recognize and appreciate the advantages of technology in various aspects of their training and gameplay.

AI Coaching Add-On

Members can seamlessly upgrade their existing club membership to get unlimited access to the Wingfield tracking systems and to the club's ball machines. A perfect combination that not only increases the fun factor, but also allows members to make the most of every minute on the course.

💡Tip: It is recommended to enhance such a membership experience with additional incentives, even if you do not have access to a ball machine.

Alongside the independent use of Wingfield, members will benefit from two guided practice sessions with a club coach per year. During these sessions, Wingfield will be utilized to evaluate the member's current playing level, enabling the coach to identify specific training priorities for improvement.

What members get

1) Unlimited access to all Wingfield Courts

Match AI (detailed match reports – coming end of 2024)
Auto match highlights after each match
Video analysis tools (Wingfield AI cuts out dead time between the rallies)
Advanced on-court video review for line and kitchen calls in your matches
Interactive Drills (gamified exercises making practice more fun)
Player Assessment (Evaluate and monitor your Pickleball level using a ball machines)

2) Unlimited access to ERNE Ball Machines

3) Guided Player Assessments (with a coach)

2x guided Player assessment/year with a club coach to define your current skill level (using the Player Assessment mode) and get helpful tips to improve.

☝🏼By the way: Once a member has upgraded their Club membership, a Club Manager can upgrade the member's Wingfield account to Wingfield Pro in the Admin Dashboard as part of their booked Pro quota. This gives paying members access to all AI video tools and unlocks additional cloud storage.

The Account Manager is a paid feature and must be activated in your dashboard. Contact our support team if you would like to find out more.

Retention measures for new members

The Picklr does everything they can to make new members feel welcome and to ensure their first week at the club is memorable. To welcome new club members, clubs provide a personalized guided Player Assessment together with a coach. During this assessment, members receive an evaluation of their current playing skills, along with valuable insights into specific areas for improvement. This guided Player Assessment also...

...identifies the appropriate coaching program for their skill level
...establishes the first (guided) interaction with Wingfield and enhances the likelihood of membership upgrades in the future.
...shows the clubs' professional approach and their focus on their members.
...increases retention, and keeps members engaged and active within the club for longer periods.

🤿 Deep Dive: You can discover helpful insights and guidelines on this process in our Blueprint for Guided Player Assessments.

☝🏼 By the way: Experience shows that Wingfield is used a lot by members when coaches also utilize Wingfield in their practice sessions.