Part five of our Marketing Guide: In this article we have compiled best practices on how you can integrate Wingfield into your offer structures.
With our pricing structure, we do our best to make our technology accessible to even the smallest clubs. If budgets are tight, at least a proportionate refinancing of the investment must be ensured. So, you can find corresponding approaches from other clubs here.
⚠️ Attention: Experiences of other clubs showed that an extra charge for Wingfield leads to limited use. We therefore strongly advise against it and recommend one of the following refinancing examples.
1) Levy on membership fees
Do you want to refinance the investment with a clear amortization plan? Then, allocate the costs incurred to your membership fees. According to the motto, "Many supporters give small amounts."
In the following calculation example, we have shown you the cost-covering annual contribution for different numbers of members. As you can see, even small increases in membership fees can make a big difference with the correct number of members.
☝🏼By the way: The calculation example illustrates the amortization of the purchase price of EUR 6.299 after one year.
| 👥 Members | 💸 Levy |
|
50 |
126 EUR |
| 100 | 63 EUR |
| 150 | 42 EUR |
| 200 | 32 EUR |
| 250 | 25 EUR |
| 300 | 21 EUR |
2) Increased hours prices in winter
Equally, you can only use the indoor season to pay off your Wingfield Court. Consider increasing your court prices here. Depending on the price sensitivity of your members, you can cross-subsidize an unpriced summer with the income from the winter season alone.
Even if you have not equipped all your indoor courts with Wingfield, we again expressly (!) recommend that you not only price the Wingfield court higher! This could lead to conflicts, especially with ongoing subscriptions on corresponding courts. If players do not want to use Wingfield but have to pay more exclusively for this one court, you will meet with incomprehension.
💡 Tip: Sell your members the increase in court prices with the investments made in the facility's modernization (Wingfield). Clean communication is the key here.
Here is a calculation example for a two-field hall
Assuming an average of 20 booked hours per day and 30 days per month, you would have covered the investment after only two winter seasons (6 months each) if you increased your court prices by only 1 EUR!
3) 20% cashback for each referral.
Recommend Wingfield and get up to 20% cashback on your Wingfield Box purchase. Connect our sales team with board members or sponsors of other clubs and receive a cashback credit on your first Wingfield Box purchase price for every new customer you refer. That's it! Unlock further bonus levels with additional referrals and refinance your Wingfield Box.
🔗 Click here to go to the Customer Referral Programm
4) In Germany: Income from LK matches
In Germany, we give clubs a share of the revenue from the validation fees for LK matches. While you expand your offer with the new LK feature, you will get a kickback of 5 € for each match as a court operator. Especially if you are aiming for a refinancing mix of several instruments, this can be a nice "add-on".
Best Practice: TV Schwanewede
In the first 1.5 years, TV Schwanewede organized eight LK leagues and, thus, about 120 LK matches. In addition to expanding their tennis offer, more than 600€ could be earned without effort. You can find out more in this blog article.
☝🏼 By the way: In our article on LK marketing, we have compiled helpful tips and materials to promote your new offer in the best possible way.
Make your start with Wingfield a success!
You got it 🎉 You are well prepared to start with Wingfield now.
- 1️⃣ Integration on your website ✔️
- 2️⃣ Integration into your booking tool ✔️
- 3️⃣ Increase visibility at your facility ✔️
- 4️⃣ Announcing Wingfield at your club ✔️
- 5️⃣ Refinancing models for clubs ✔️
We are happy to support you in getting the best out of your Wingfield Court.
📞 Service hotline: +49 (0) 511 51525901
💬 WhatsApp: click here
📨 E-Mail: service@wingfield.io
Make an appointment with one of our Customer Success experts and learn how other clubs introduced their Wingfield Courts.